Simultaneously, Centro (www.centro.net), a global provider of advertising technology and services, today announced a significant expansion of its best-in-class … The Programmatic … Audio has grown much more sophisticated over the past few years and Emily did a great job of highlighting some advancements above but left out one (and perhaps the most) important feature; attribution. We are proud to reveal our picks for best programming […] Gonzalez Rogers is expected to return her decision in the coming months and it could impact the future of mobile commerce, per. February 1, 2021. The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. Not to mention the ever expanding portfollio of audio. 2019 Finalist – Video Awards – Best Video Ad-Tech Innovation; Stevie Awards. Company News. This position will have direct oversight of several markets and will report directly to … “Online shopping has fundamentally changed the way we go to the grocery store compared to how we did it two or three years ago – and now there’s the question of what grocery buying will even look like in the future,” DePalma said. Editorial Director. May 6, 2021 Top Women Media Awards – Call for Entries. CAVEAT: LUMA Partners is a leading M&A advisor to the ad tech sector. The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. These are all audio ads, they’re just contextually more appropriate than what we’re used to in digital. *Late fees apply. And in April of last year, MNI launched CannabX, a programmatic ad exchange specifically for the cannabis industry. Primarily, as advertisers are catapulting past age and gender demographics and looking for deeper connections with their consumers. Users subscribe and say what kind of ads would be of interest so very targeted and links can be sent via SMS as a call to action. There is so much going on in the world of audio in terms of innovation and has been for the last couple of years. This is the semi-moonshot challenge I hope the industry accepts: Let’s make 2021 the year we commit to keeping people listening longer by bringing innovation to the audio ad space. Think of it as the difference between connectivity and true resolution, said Dennis Ellis, VP of product and GM of identity infrastructure at LiveRamp. Walking the Walk on Diversity. At the time this seemed like a bold, risky move. , Upfronts ad spend will return to nearly pre-pandemic levels – if not to 2018-2019 peak numbers – in the next year. James Hercher has joined AdExchanger as a senior editor covering ad tech, media and commerce. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. by AdExchanger  //  Posted on Tuesday, May 25th, 2021 at 12:03 am. SUNNYVALE, Calif., Dec. 17, 2020 /PRNewswire/ -- Aarki, a leading AI-enabled mobile marketing platform, today announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. Gallery. Share: “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. 25 Jan 2021 | Yordanos Asmare. Refinery29. April 21, 2021 BY: Ryan Miller. Access Intelligence, the parent company of Folio:, today announced the acquisition of AdExchanger, an integrated media and events company focused on digital advertising and marketing, in a move that gives Access Intelligence a dominant position in the fast-growing programmatic-ad market. Brands, agencies, service providers and platforms will all have to adopt a new approach. May 2021 - Present 1 month. AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, has been officially named to the inaugural 2020 AdExchanger Programmatic Power Players list.. AcuityAds was recognized by the publication following the success of its recently launched platform illumin™ – a … Here are some of our recent mentions: November 3, 2020. 12:00 pm - 12:05 pm. You have Smart speakers launching innovative ways to click straight through to purchase after you have heard an ad. YouTube recently announced a 15-second audio ad unit. AdExchanger has announced the finalists for the 2020 AdExchanger Awards.. AdExchanger, which previously named Essence the industry's #1 Programmatic Agency, launched the AdExchanger Awards in 2019 to celebrate the future of advertising and marketing.The inaugural awards program awarded Essence 'Best Use of Technology' and 'Best Use of Programmatic in a Marketing Campaign'. We can target ads much more effectively, so a short and punchy ad has a better chance of resonating with a consumer. Jobs; Senior Vice President and Regional Manager . AdExchanger, Tuesday, April 27, 2021 11:11 AM CafeMedia, which represents 3,000 publishers, is using LiveRamp ATS to use email-based IDs to … 2020 Programmatic Power Players is AdExchanger's definitive list of leading agencies, solutions providers and other strategic partners who help … Past Awards & Events. *Late fees apply. Google exposed the details in an unintentionally unredacted court filing that was obtained by the Wall Street Journal. Magnite is shaking up its leadership team following the late April approval of its $1.17 billion acquisition of SpotX. That has yet to happen in the United States, according to Clegg (a former British politician), because the debate about tech regulation in America is consumed with whether to break up big tech companies, not societal issues such as privacy, safety, content moderation and data sharing. AdExchanger Awards name Publica "Best Early-Stage Technology Company" in recognition of monetization platform’s contributions to programmatic and CT Website. In short, there is nothing stopping the industry from moving in this direction and triggering the next generation of audio advertising. Simpli.fi … Liftoff Honored with 2021 Gold Stevie® Award as “Fastest Growing Tech Company of Year” ... Liftoff Recognized on Built In’s “SF Best Places to Work” List. As the country opens up, people are getting out of their homes again, but they're doing it... READ MORE. Check out last year’s virtual event and 2020 honorees here. The idea with Portrait Engine is to help marketers build identity graphs using only their own first-party data as the foundation. Criteo Affirms Its Commitment to Diversity, Equity and Inclusion. Move over, Howard Stern. Collect them all. Nexstar Broadcasting, Inc. has an immediate opening for the position of Senior Vice President & Regional Manager. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Esports Tempest Awards. Oct 28, 2020. I think the article was talking more about the creative than audio advertising, however, there is no doubt that audio is changing for the better, clubhouse and Co will drive awareness for sure. 2021-04-26. Sirius – which owns Pandora and the podcasting company Stitcher – will also launch a Pandora series, called TikTok Tastemakers, with popular TikTok creators who host radio-style talk shows and curate playlists (and also promote the shows to listeners on TikTok). It also adjusted revenue share to guarantee that bids clear price floors for those big partners and it dynamically changed floors based on historical bid data. Joe Prusz, Magnite’s current CRO, will now serve as CRO for Magnite’s online video and display business. Major cable companies compile more gra... READ MORE. Announcing the 2021 Ad Age Creativity Awards Finalists Ad Age • 16h Creativity Awards: People Categories Creative of the Year Yoshie Hozumi and Marissa Yardley Clifford Art Director and Copywriter, TBWA/Media Arts … The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others paid off (i.e., worked well enough to again go virtual next year instead of shelling out for the event). Liodice describes the purpose of its study this way: “To make the components of this programmatic supply chain way more transparent and way more open.”. Audio is no longer just airtime, you have Spotify, DAX, Youtube Music and Amazon to name but a few who are smashing and jumping on the music streaming game. Previously, he was an account executive at The Rosen Group. Why, in an era of unprecedented and accelerating digital innovation, are audio services still serving up dinosaurs of revenue generation? Realistically, though, it will take everyone in the value chain to make this happen. Cablefax is continuing its long tradition of honoring the best programming in a particular content niche, regardless of where … “Historically, when we offered resolution capabilities, it was to connect things like CRM to digital identifiers for marketing purposes,” Ellis told AdExchanger. We in this industry are shaking our heads, saying “it figures.” It would be surprising if Google did not have secret deals with other big companies or that they did not over-engineer their technology to have total control over which ad is placed where and at what price. There have been no meaningful changes to speak of over the past ten years. Tuesday, May 25, 2021 Latest: ‘What Gets Measured, Gets Managed’ AdExchanger’s Regularly Updated Guide To UID 2.0 ‘Being found to be sexy by others is not against our rules’ – Twitch; Q& A: Leslee Sullivant, TikTok’s game development truth-teller ; Tim Cook: Third-party payments on the App Store would be a ‘terrible’ idea; Health Site. PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Sep 22. In an op-ed for. Sign up here. Crackle Plus touted $2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup for the Soul” during the NewFronts earlier this month.. The AdExchanger Awards celebrates the future of advertising and marketing by recognizing achievements by strong leaders in the marketing and media industries.. With the help of our proprietary AI platform and data science methodology, our design principles are now … Cablefax is continuing its long tradition of honoring the best programming in a particular content niche, regardless of where the content originated or how consumers watch it. The honors were revealed and celebrated at the virtual AdExchanger Awards Gala, presented at AdExchanger’s Programmatic/IO conference, the largest programmatic media and marketing event which was also virtual this year. SpotX has received several awards, including: Digiday Worklife Awards: Most Dedicated to Employee Wellness - 2020 ; AdExchanger Programmatic Power Players - 2020 Advertisers will increase their upfront TV spending by 7.6% this year to almost $20 billion. Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “For over ten years, AdExchanger has served as the … Follow Super Hi-Fi (@SuperHi_Fi) and AdExchanger (@adexchanger) on Twitter. Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. NBCUniversal. Irving TX. Realscreen. Welcome to the 2021 Programmatic Power Players, AdExchanger’s definitive list of the top agencies, strategic advisors, and other service providers offering programmatic marketing and advertising services. , Clegg outlined four areas of US internet regulation that have bipartisan support, including reform of Section 230, tougher rules governing the use of social media during elections, and repercussions for organizations that spread disinformation. AdExchanger – What Will Happen To Paid Media After The Election? The awards will honor females elevating the industry in categories that cover entertainment, tech, esports and sports media. AdExchanger, the premier content resource for technology providers, publishers, and marketers active in the marketing technology space, announced today the launch of a new membership program focused on delivering professional benefits in the key areas of: industry coverage, research & analysis, networking and business education. The solution, unveiled last week at a MMA Global virtual event about the future of online identity, is now in public beta and expected to be generally available later this summer. They produce Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as the two leading conferences in programmatic media. You now have companies such as A million ads offering dynamic audio which enables you to personalise audio ads with name, time, date, region, product and weather at an enormous scale. Share: “ Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Essence's continued industry leadership has been recognized by AdExchanger at the 2020 AdExchanger Awards. May 21, 2021. It’s time for audio services to start innovating in a similar way, and early indications point to the fact that we’re finally on the cusp in 2021. The 2020 Programmatic Power Players by AdExchanger is the definitive list of the top agencies, strategic advisors, and other service providers offering programmatic marketing and advertising services. Read more. Lawyers for Epic argued that Apple runs its store as an illegal monopoly because iOS devices don’t allow alternative payment systems, and they grilled current and former execs on the stand. They’re also shorter, tighter and less annoying by far. The product appealed to Crackle because it helps to prove to marketers the value of its content – with original shows like Ashton Kutcher’s “Going From Broke” – as it works to set itself apart from its competitors as a pure-play AVOD streaming service (the company is owned by Chicken Soup for the Soul Entertainment). Sep 29. But as more ad dollars flow into connected TV (CTV), marketers are struggling to assess the impact of their spend. Tubular Labs. The Association of National Advertisers (ANA) recently commissioned a new programmatic study to identify where brands are wasting money and make recommendations that will bring more clarity and efficiency to this market. With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying.In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. by Allison Schiff  //  Posted on Wednesday, May 26th, 2021 at 10:51 am. Wall Street Journal. The Rising Star Awards program highlights stand-out performers, innovators and emerging leaders in the TV Media industry who are 35 years old or younger, but have the passion, talent and creativity to take the industry to new heights. News provided by. Awards. And the time has come for advertisers to commit. Established to celebrate the future of advertising and marketing, the AdExchanger Awards are judged by leading experts from across the industry. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The awards will honor females elevating the industry in categories that cover entertainment, tech, esports and sports media. Congratulations to the Program Award Winners and Nominees! AdWeek. Radio Advertising; Small Business Resources; AdBuilder News; Radio Stats; Case Studies; Recent Post. Software Company. Read more. If your creative didn’t hook a consumer in the first three seconds, then you lost out. Publishers and ad tech companies have lately been treated to some interesting new information about how Google has managed its programmatic advertising business through the years. October 29, 2020. Starting in October 2020, The Trade Desk began signing up partners to support UID 2.0. In the most recent episode of AdExchanger Talks, CEO Bob Liodice talks about why the ANA is taking this on. The 2021 Academy Awards’ Best-Dressed Stars ELLE Canada. remember me. Adtones is a new audio medium that replaces the ring tone with an audio advert that terminates upon connection. After more than 10 months of working remotely, we decided it was time to shake things up. The open internet, by contrast, will be a $56 billion category this year. 2020. AdExchanger Awards Best Programmatic Capabilities By An Agency is awarded to Hearts & Science. SXM/Pandora, which now owns AdsWizz, would benefit greatly from new and compelling ad units. All of these and more are hints at where things may go as the coming year unfolds. News and views on data-driven digital advertising. Feb 10, 2021. He also said Congress could break the deadlock on federal privacy legislation and set out clear rules of data portability. Move over, Howard Stern. (Matthew Reyes/KJ Smith via Getty Images) March 29, 2021 at 5:38 am EDT. Programmatic Platform for CTV, Household Addressable, and Mobile Advertising is recognized as a top provider in the industry Simpli.fi, a leading programmatic platform for CTV, addressable, and mobile advertising, announced that the company was named to the 2020 AdExchanger Programmatic Power Players list. . Apr 26, 2021 - 1 min read. As for Facebook – which is itself under intense scrutiny for alleged privacy policy violations, not to mention the spread of disinformation and hate speech – Clegg said that the company has long advocated for internet regulation. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Great read . Latest Report: March 2021 Cablefax Program Awards 2021 Winners and Nominees. Today’s column is written by Omer Adato, director of product at ironSource. Read More. But as more ad dollars flow into connected TV (CTV), marketers are struggling to assess the impact of their spend. In fact, one could argue that audio ads have been effectively the same since the 1970s – an experiential relic of how most audio entertainment was consumed at the time. WINNERS ARE ANNOUNCED! SiliconANGLE, “AWS chief Andy Jassy to succeed Amazon founder Jeff Bezos as CEO” February 2, 2021. On Wednesday, Magnite announced that Tom Kershaw, the company’s chief technology officer (CTO) for the past four years, will leave Magnite to pursue an opportunity outside of ad tech. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more! Join Today! Register. The awards presented to researchers are in two categories, the ratings linked awards and special recognition awards. 18 May – 22 May – The Eurovision Song Contest 2021 is scheduled to be held in Rotterdam, Netherlands, after the cancellation of the 2020 contest due to the COVID-19 pandemic. 26 May – The second-shortest total lunar eclipse of the 21st century will occur, lasting just 14 minutes and 30 seconds. Publié dans Actus - news audiophiles. Historically, radio hasn’t been a simple advertising option for small businesses… Read More. The Cablefax Program Awards recognize outstanding content across any platform. May 20, 2021 - 1 min read. “What Crackle Plus is trying to do is to bring data to that conversation to say, well, it's a premium product, here's why it's premium and why this audience is actually going to go out and buy these products.”. AdExchanger has announced the winners of the 2020 AdExchanger Awards, the leading global recognition program honoring excellence in digital marketing. by AdExchanger Guest Columnist  //  Posted on Wednesday, May 26th, 2021 at 8:45 am. Company News . Cynopsis’ Best of the Best Awards honors excellence in national TV programming, campaigns and more. Celebrating the Future of … ENGINE delivers innovative, … Recent Post by Page. As the market grows, so does the technology to support it, leading to an ever-growing stream of KPIs, insights and a constant stream of reports. adexchanger.com — by Zach Rodgers // Thursday, April 8th, 2021 – 10:13 am Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Erika Bradbury. Podcasts now have 9.1 million people listening in the UK alone. December 16, … Apple CEO Tim Cook said that opening the iPhone to rival payment systems and app stores would hinder users. I agree with both Emily and Nils. In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion. According to eMarketer, Upfronts ad spend will return to nearly pre-pandemic levels – if not to 2018-2019 peak numbers – in the next year. I want to thank our people, partners & clients for recognizing the difference we’re […] And yet many app monetization managers are neglecting to check the king of all reports – the cohort report. Only a few hours left to enter for the 2021 Marketing Week Masters awards!! 29 en parlent. At the 2020 Awards, hosted virtually on May 21st, Essence was named the winner for 'Best Programmatic Capabilities by an Agency' for building a … On-device is so in. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. TripleLift Ushers in Next Era of Digital Video Advertising with Full-Funnel, Suite of Video Solutions April 29, 2021; Read more. Think of a contextual ad, perhaps an announcement that a music group is coming to town right before the DJ plays one of the band’s songs. Awards! This is a living article that will be updated as new partners join. New Feature: Know Wh.. April 29, 2021 . by AdExchanger  //  Posted on Wednesday, May 26th, 2021 at 12:03 am. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. CABLEFAX TOP OPS 2020 Listen to FCC Chairman Pai's remarks to the 2020 Honorees & View Magazine View the … In an op-ed for CNBC, Clegg outlined four areas of US internet regulation that have bipartisan support, including reform of Section 230, tougher rules governing the use of social media during elections, and repercussions for organizations that spread disinformation. Close. The editors of AdExchanger announced the finalists of the 2020 AdExchanger Awards, the best of the year in digital media.Judged entirely by an esteemed panel of industry experts over a six-week period, KERV Interactive was selected as a finalist in three separate award categories for … 2021 Corporate Performance Management Value Matrix Highlights Increased ROI from Platform Offerings and AI-powered Analysis Tools. Captify is nominated for three categories at The Drum Digital Advertising Awards. Creators of all kinds. Our guest this week has spent his entire career in ad tech. Marketing Resources .. May 03, 2021 . The deal is a win-win for TikTok and Sirius, since TikTok gets brand promotion and potentially more music industry inroads, while the old-school radio brand gains something to market to teens. Their work together served as the basis for the following honors: Digiday Technology Awards, Best Social Media Marketing Platform 2019 and 2020; Street Fight Innovator Awards, Best Social Media Campaign; AdExchanger Awards, Best Social Media Campaign; U.S. Social Media Awards, Best use of Facebook/Instagram and the Innovation Award, and 12th annual Shorty Awards finalist, Best … In February 2021, the Persado Content Intelligence and Data Science teams developed the Mindful Narratives program by training our AI to understand the context of the evolving … Nucleus Research Opens Nominations for 2021 ROI Awards … 22 Dec 2020 | Liftoff. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others paid off (i.e., worked well enough to again go virtual next year instead of shelling out for the event). AdExchanger Awards name Publica "Best Early-Stage Technology Company" in recognition of monetization platform’s contributions to programmatic and CT HOME MAIL That has yet to happen in the United States, according to Clegg (a former British politician), because the debate about tech regulation in America is consumed with whether to break up big tech companies, not societal issues such as privacy, safety, content moderation and data sharing. Chicago, April 27, 2020 – AdExchanger Awards announced Centro as a finalist for overall best educational program in digital media. The three-week courtroom drama between Epic Games and Apple concluded on Monday, and now it’s up to U.S. District Judge Yvonne Gonzalez Rogers to decide whether Apple ran an illegal monopoly. “In the past, our approach was. Most Powerful Women 2020 Replay the Event & Read the Magazine View 2020 Honorees . He also worked as a broadcast desk assistant at PBS NewsHour covering topics, including science, the arts, the Supreme Court, politics and foreign affairs. Press Releases March 22, 2021. This is a living article that will be updated as new partners join. Photos: Red carpet styles at the 2021 NAACP Image Awards KJ Smith gets ready for the 52nd NAACP Image Awards at the California African American Museum on March 27, 2021, in Los Angeles, California. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Here are this year's Innovation In Audio AdExchanger Award finalists: iHeart AdBuilder – Self Serve Radio Advertising for Small Business Powered by Jelli, the Only Programmatic Solution for Radio (iHeart AdBuilder and Jelli) AdsWizz: Unleashing the Power of Audio (AdsWizz) Audio advertising is stuck in a time warp. Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more! EIS Awards October 4, 2021, NYC OMMA Awards October 5, 2021, NYC. Centro is a finalist for Best Educational Tool or Program. The 2020 AdExchanger Awards finalists were announced. This is not to say that radio’s approach to advertising is perfect, in fact far from it.